About our company

Gembot was created to democratise access to better investment information and assets.

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Driving higher returns by reducing the cost of investing in New Zealand and Australia

By working to enable our customers to be able to access a low-cost brokerage service across a variety of asset types.

Then focusing on building the platform to enable individuals to execute effectively on their investment plan will often be more cost-effective than traditional funds that can charge greater than 2% each year in management fees that broadly underperform indexes.

Reducing the noise while keeping you informed

We endeavour to provide the same quality content and insights that a customer of a tier-one investment bank would get.

Information is personalised to the investments you have and digestible so that anyone can understand the current dynamics that may be affecting your portfolio.

Our values

The values that drive everything we do


A team of technologists motivated to use cutting-edge technology to improve the investing experience and outcomes.

Product Led

A product-led startup harnessing the voice of our users to steer and shape our development.

First Principles

A problem-solving method breaking down core truths, applying basic logic to create effective solutions.

Customer Outcomes Obsessed

Relentlessly focused on delivering exceptional results and value aligned with customer needs and desires.


Openness and clarity in operations, fostering trust by openly sharing information for a clear and aligned experience.

Augment Intelligence

Enhancing human capabilities through AI to improve decision-making and problem-solving processes.

Meet us

The Team

The innovators reimagining investing and wealth management

Our offices

Come and visit our Offices

There is a coalition of the willing around the world working tirelessly to execute on our vision. Visit us at one of our offices any time. Book here

Company Structure

Maddition Limited is our holding company that is the beneficiary of any subsidiary we create for a specific purpose. Currently you should think of Gembot as the Platform and technology which sells subscriptions and Gembroker NZ Limited which is a brokerage offering allowing NZ residents to invest in US equities, ETFs and Cryptocurrencies.

Gembroker Money Flow

We follow best practices when it comes to handling client money while getting the capital to the destination as cost-effectively and quickly as possible.

Securities Investor Protection Corporation (SIPC), which protects member securities customers of up to $500,000 (including $250,000 for claims for cash).

The Alpaca Excess Insurance coverage provides protection for any Gembroker customer of up to $30 million in securities and $1 million in cash and is covered at an aggregate limit of $150 million across all Gembroker and Alpaca Securities accounts.

Client Money Received on Trust
Competitive FX Rates
SIPC Insured
Non Custodial

Wealth Management Reimagined

Transparency, Low Fees, Smart Investing